In the book, “iCon”, May 25th, 2005, pg 99~129, Jerry S. Young and William L. Simon described Steve Jobs’s resignation from “Apple” and new start with “NeXT”.
Young and Simon reported that Steve Jobs had all power, so vice president of “Apple” Jay Eliott hired John Sculley, who was CEO of Pepsi, as Jobs’s mentor (2005, pg100). The writers explained that Jobs faced a crisis - Macintosh sales went down and Mac members realized their lower payment compared to Lisa members (2005, pg102~103). They stated that Jobs noticed one solution which is strategic alliance with other company, but it was not successful (2005, pg106). The authors also showed that it affected sales to drop below ten thousand a month, so Jobs suggested the sales dropped due to “the computer shakeout, the seasonal softness, or the non-existent software” (2005, pg108).
Young and Simon indicated that Wozniak quit “Apple” because of support shortage for the Apple II product line and its poor management (2005, pg109). According to the writers, Jobs had a serious problem with his position in 1985, so he tried to solve them various ways (2005, pg109~110). They also presented that Sculley started to rid Jobs of his power in the company (2005, pg111). They explained that Sculley forced Jobs to not manage Macintosh and quit the Lisa line, then Jobs lost everything he had (2005, pg111~120).
Young and Simon stated that Jobs decided to resign as a chairmen and start new venture, so he picked some people who had good ability (2005, pg 124~127). They reported that Jobs was sued by Apple because of new venture, but it was dropped (pg 129). The writers concluded that Jobs had lost very big thing (2005, pg 129).
iCon Critique
This chapter which is “The learning to fail” deals with Steve Jobs’s resignation as Chairman of Apple. Jobs faced a big crisis in 1985, especially with Macintosh and Lisa line. Then, he lost his job. He always insisted his own opinion and did not consider other people’s opinions. Even though he was very smart and brilliant, he had to listen to opinions. Only one person’s opinion is limited. If he had accepted and talked to other people, his poor management could have been prevented. Also, his company could be more successful at that time. In conclusion, sharing opinion and interests are important for CEO and also other kinds of jobs.
Young and Simon reported that Steve Jobs had all power, so vice president of “Apple” Jay Eliott hired John Sculley, who was CEO of Pepsi, as Jobs’s mentor (2005, pg100). The writers explained that Jobs faced a crisis - Macintosh sales went down and Mac members realized their lower payment compared to Lisa members (2005, pg102~103). They stated that Jobs noticed one solution which is strategic alliance with other company, but it was not successful (2005, pg106). The authors also showed that it affected sales to drop below ten thousand a month, so Jobs suggested the sales dropped due to “the computer shakeout, the seasonal softness, or the non-existent software” (2005, pg108).
Young and Simon indicated that Wozniak quit “Apple” because of support shortage for the Apple II product line and its poor management (2005, pg109). According to the writers, Jobs had a serious problem with his position in 1985, so he tried to solve them various ways (2005, pg109~110). They also presented that Sculley started to rid Jobs of his power in the company (2005, pg111). They explained that Sculley forced Jobs to not manage Macintosh and quit the Lisa line, then Jobs lost everything he had (2005, pg111~120).
Young and Simon stated that Jobs decided to resign as a chairmen and start new venture, so he picked some people who had good ability (2005, pg 124~127). They reported that Jobs was sued by Apple because of new venture, but it was dropped (pg 129). The writers concluded that Jobs had lost very big thing (2005, pg 129).
iCon Critique
This chapter which is “The learning to fail” deals with Steve Jobs’s resignation as Chairman of Apple. Jobs faced a big crisis in 1985, especially with Macintosh and Lisa line. Then, he lost his job. He always insisted his own opinion and did not consider other people’s opinions. Even though he was very smart and brilliant, he had to listen to opinions. Only one person’s opinion is limited. If he had accepted and talked to other people, his poor management could have been prevented. Also, his company could be more successful at that time. In conclusion, sharing opinion and interests are important for CEO and also other kinds of jobs.
1. Interim (a)
a. Definition: Intended to be used or accepted for a short time only, until something or someone final can be made or found
b. Example: The government announced an interim report to show their economic growth.
2. Wield (v)
a. Definition: To have a lot of power or influence, and to use it
b. Example: The King has wielded power this country since his father died.
3. Eject (v)
a. Definition: To make someone leave a place or building by using force
b. Example: A construction company ejects poor people from slum to build new apartment.
4. Hubris (n)
a. Definition: Too much pride
b. Example: The CEO could not be successful because he had hubris and did not listen to other opinion.
5. Allegiance (n)
a. Definition: Loyalty to a leader, country, belief etc
b. Example: Soldiers must have allegiance to a general
6. Carouse (v)
a. Definition: To drink a lot, be noisy, and have fun
b. Example: People caroused at the beginning of the party.
7. Stomp (v)
a. Definition: To walk with heavy steps or to put your foot down very hard, especially because you are angry
b. Example: When children are upset, they usually stomp their feet
8. Liquidate (v)
a. Definition: To close a business or company and sell the things that belongs to it, in order to pay its debts
b. Example: The company was closed to liquidate the debt.
a. Definition: Intended to be used or accepted for a short time only, until something or someone final can be made or found
b. Example: The government announced an interim report to show their economic growth.
2. Wield (v)
a. Definition: To have a lot of power or influence, and to use it
b. Example: The King has wielded power this country since his father died.
3. Eject (v)
a. Definition: To make someone leave a place or building by using force
b. Example: A construction company ejects poor people from slum to build new apartment.
4. Hubris (n)
a. Definition: Too much pride
b. Example: The CEO could not be successful because he had hubris and did not listen to other opinion.
5. Allegiance (n)
a. Definition: Loyalty to a leader, country, belief etc
b. Example: Soldiers must have allegiance to a general
6. Carouse (v)
a. Definition: To drink a lot, be noisy, and have fun
b. Example: People caroused at the beginning of the party.
7. Stomp (v)
a. Definition: To walk with heavy steps or to put your foot down very hard, especially because you are angry
b. Example: When children are upset, they usually stomp their feet
8. Liquidate (v)
a. Definition: To close a business or company and sell the things that belongs to it, in order to pay its debts
b. Example: The company was closed to liquidate the debt.
9. Inkling (n)
a. Definition: A slight idea about something
b. Example: Students look like they have an inkling when teacher ask a question.
10. Chaotic (a)
a. Definition: A chaotic situation is one in which everything is happening in a confused way
b. Example: The city was a chaotic situation when the war began.
11. Flog (v)
a. Definition: To beat a person or animal with a whip or stick
b. Example: Two young boys flog a man without any reason.
12. Metaphorical
a. Definition: A metaphorical use of a word is not concerned with real objects or physical events, but with ideas or events of a non-physical kind
b. Example: Tony’s metaphorical method makes his friend upset.
13. Prevaricate (v)
a. Definition: To try to hide the truth by not answering questions directly
b. Example: When police arrests thieves, they try to prevaricate.
14. Hype (n)
a. Definition: Attempts to make people think something is good or important by talking about it a lot on television, the radio etc - used to show disapproval
b. Example: This product has a lot of hype.
15. Plot (n)
a. Definition: A secret plan by a group of people, to do something harmful or illegal
b. Example: Some people discuss a plot to ship their drug
3 comments:
Hi, Sang Woo,
What can I say? Just as you know, I know your summary,and in my opinion you have chosen a good and interesting topic, so keep trying.
Good luck
P.S. trust me, it's interesting.
Good, good!
Nice story about Apple's company and its products. We all know that Aplle is a popular brand around the world, so that know more information about it help us in different ways. I know that your major in future will be business, so after reading this book, I am sure that you also learn a bit about business, rite? you are done pretty well! Thank for your summary! ^^
Sang Woo! I think this summary is the most attractive part to me. I suddenly thought of an old saying, "Failure is the mother of success." I love this old saying because it gives me possibility for the future. Anyway, as I expected, I am sure that Jobs experienced numerous failure. I, however, do believe that this failure made him more capable so that he could be a president of Apple. Furthermore, What I surpried was that he overcame all the hardship through his life. This fact made me to think about destiny. Who makes destiny? I do believe that the answer of the question is me.
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