In the book, “iCon”, May 25th, 2005, pg 275~297, Jerry S. Young and William L. Simon described Steve Jobs’s success on the “iPod” and “iTunes”.
Young and Simon reported that Steve Jobs started to be interested in music field, which is related to iPod and iTunes (2005, pg 276). The writers explained that Jobs made Tony Fadell and Jon Rubinstein begin iPod project (2005, pg 276~277). They stated that Jobs changed his behavior and personality to notice real world (2005, pg 279). The authors also showed that Jobs led Jonathan Ive who was vice president of Apple’s Industrial Design Group created design for iPod (2005, 280~281).
Young and Simon indicated iPod was already popular among famous musicians before launch (2005, pg 282). According to the writers, October 23rd, 2001, “Apple” introduced iPod to the world (2005, pg 284). First time, iPod was not sold very well, but after one year later, it began to take off (2005, pg 285). They also presented that Jobs made iTunes Music Store, which was intended to sell all kinds of music legally on the net (2005, pg 286~287). They explained that Jobs made agreement with Dr.Dre who was famous gangsta rapper and producer, which gave Apple the right to his music (2005, pg 286~287). Young and Simon stated that Jobs also signed agreement with five big companies such as Sony, Warner, Universal, EMI, and BMG (2005, pg287). They reported that Jobs opened “a new area for digital music consumption” because people can easily buy songs on the web for cheap price (pg 292~293).They also showed that iTunes Music Store “took over 70 percent of the legitate download music business” and was, according to Fortune magazine, Product of the Year for 2003 (2005, pg293). The writers concluded that Jobs did what people thought was impossible – “he had changed the face of a second industry” (2005, pg 297).
iCon Critique
As this chapter “iPod, iTunes, Therefore I Am” shows, Jobs’s changing personality and behavior affected his new launch project to succeed. Before he experienced some failure, he had thought that only his solution and project was the best. It shows that people have to share their ideas and find better solution. Also, people must have passion for their interests as Steve Jobs. If Jobs had no passion for music, iPod and iTunes could not have been successful. It would have collapsed. In conclusion, I learned two things: one is passion for my interests and the other is to face the reality of the world.
Young and Simon reported that Steve Jobs started to be interested in music field, which is related to iPod and iTunes (2005, pg 276). The writers explained that Jobs made Tony Fadell and Jon Rubinstein begin iPod project (2005, pg 276~277). They stated that Jobs changed his behavior and personality to notice real world (2005, pg 279). The authors also showed that Jobs led Jonathan Ive who was vice president of Apple’s Industrial Design Group created design for iPod (2005, 280~281).
Young and Simon indicated iPod was already popular among famous musicians before launch (2005, pg 282). According to the writers, October 23rd, 2001, “Apple” introduced iPod to the world (2005, pg 284). First time, iPod was not sold very well, but after one year later, it began to take off (2005, pg 285). They also presented that Jobs made iTunes Music Store, which was intended to sell all kinds of music legally on the net (2005, pg 286~287). They explained that Jobs made agreement with Dr.Dre who was famous gangsta rapper and producer, which gave Apple the right to his music (2005, pg 286~287). Young and Simon stated that Jobs also signed agreement with five big companies such as Sony, Warner, Universal, EMI, and BMG (2005, pg287). They reported that Jobs opened “a new area for digital music consumption” because people can easily buy songs on the web for cheap price (pg 292~293).They also showed that iTunes Music Store “took over 70 percent of the legitate download music business” and was, according to Fortune magazine, Product of the Year for 2003 (2005, pg293). The writers concluded that Jobs did what people thought was impossible – “he had changed the face of a second industry” (2005, pg 297).
iCon Critique
As this chapter “iPod, iTunes, Therefore I Am” shows, Jobs’s changing personality and behavior affected his new launch project to succeed. Before he experienced some failure, he had thought that only his solution and project was the best. It shows that people have to share their ideas and find better solution. Also, people must have passion for their interests as Steve Jobs. If Jobs had no passion for music, iPod and iTunes could not have been successful. It would have collapsed. In conclusion, I learned two things: one is passion for my interests and the other is to face the reality of the world.
1. Inspiration (n)
a. Definition: A good idea about what you should do, write, say etc, especially one which you get suddenly
b. Example: The writer has a source of inspiration from watching Pacific Ocean.
2. Botch (n)
a. Definition: A piece of work, a job etc that has been badly or carelessly done
b. Example: A group presentation looks a botch, because all group members did not participate in preparing project
3. Stellar (a)
a. Definition: Extremely good
b. Example: CEO’s stellar leadership makes company to be a successful.
4. Flawless (a)
a. Definition: Having no mistakes or marks, or not lacking anything
b. Example: Tom’s flawless Spanish makes friends surprised.
5. Affable (a)
a. Definition: Friendly and easy to talk to [= pleasant]
b. Example: All people considered Tom as an affable guy.
6. Groundbreaking (a)
a. Definition: Groundbreaking work involves making new discoveries, using new methods
b. Example: Students have to start groundbreaking research as soon as possible.
7. Tongue-tied (a)
a. Definition: Unable to talk in a relaxed way because you feel nervous or embarrassed
b. Example: When police officer said to a driver, he became tongue-tied.
8. Perceptive (a)
a. Definition: Someone who is perceptive notices things quickly and understands situations, people's feelings etc well - used to show approval
b. Example: When a teacher sees students’ presentation, she gives highly perceptive comments.
9. Stun (v)
a. Definition: To surprise or upset someone so much that they do not react immediately
b. Example: Citizens in the Tokyo were stunned by strong earthquake.
10. Prominent (a)
a. Definition: Important
b. Example: CEO usually played a prominent role in their company growth.
11. Drain (n)
a. Definition: A pipe that carries water or waste liquids away
b. Example: A blocked drain makes flood on the city, which makes people annoyed.
12. Luminous (a)
a. Definition: Shining in the dark
b. Example: When I entered my friend’s room, I could find luminous paint.
13. Snide (a)
a. Definition: If you say something snide, you say something unkind, often in a clever, indirect way
b. Example: When people lie to me, I usually say snide way.
14. Skeptic (n)
a. Definition: A person who disagrees with particular claims and statements, especially those that are generally thought to be true
b. Example: Skeptic insisted that other countries’ import should be limited by government.
15. Notorious (a)
a. Definition: Famous or well-known for something bad
b. Example: Police catch a notorious thief on the subway.
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