In the book, “iCon”, May 25th, 2005, pg 31~57, Jerry S. Young and William L. Simon described Apple company’s progress and change at the beginning of its foundation. (2005, pg31~ 57)
Young and Simon reported that Steve Jobs studied Zen form Chino, Zen master, which affects his management philosophy (2005, pg32). They explained that Steve Jobs also wanted to be a businessman at the same time (2005, pg32). They stated that “Apple” company was founded by Jobs and Wozniak (2005, pg32). The writer also showed that they got some money from Paul Terrell by selling Apple I computers, but this was just circuit board “without the power supply, the monitor and key board” (2005, pg35 and pg40).
Young and Simon indicated that Jobs got some ideas about Apple having to become a “complete and self contained device”, then they made “Apple II” (2005, pg40~41). According to the writers, Jobs noticed Apple had to advertise their products, so he persuaded McKenna of the Regis McKenna Agency to help Apple (2005, pg41~42). They also presented that Jobs needs to money to advertise, so he met Mike Markkula thorough introduction (2005, pg44~46). They explained that Markkula was very impressed by Apple, so he invested money in Apple and helped turn it into corporation (2005, pg44~46).
Young and Simon stated that Jobs could succeed because of fair and show, which affected “Apple” company images (2005, pg47~ 52). The writer reported that Steve Jobs became a millionaire at age 24, and as Jobs’ life style changed, he decided to be become more of a businessman (2005, pg55~56). They presented that Apple earned money from high schools because of BASIC programming curriculum by the late 1970s as well. (2005, pg56)
Young and Simon concluded that Jobs’ personality would become a problem in the near future. (2005, pg57)
1. Leftover (n) - Debris, food, leaving
a. Definition: Food that has not been eaten at the end of a meal.
b. Example: Many restaurants have leftovers because people usually do not eat all things.
2) Atrocious (a) - Bad, terrible, awful
a. Definition: Extremely bad.
b. Example: Stealing money is considered atrocious.
3) Persistent (a) - Constant, continuous
a. Definition: Continuing to exist or happen, especially for longer than is usual or desirable
b. Example: When Tom gets up, he feels a persistent headache.
4) Scruffy (a) - Messy, nasty, unclean
a. Definition: Dirty and untidy.
b. Example: I saw a stranger who has a scruffy face.
5) Fledgling (n) - Freshman, learner, starter
a. Definition: A young bird that is learning to fly a young bird that is learning to fly.
b. Example: Fledglings always make mistakes because they have no experience.
6) Stride (n) - Stalk, parade
a. Definition: A long step you make while you are walking.
b. Example: When students go to a picnic, they have a fine stride.
7) Sleek (a) - Smooth, polished
a. Definition: A vehicle or other object that is sleek has a smooth attractive shape.
b. Example: These brand-new cars are so sleek.
8) Emcee (v) - Act, run, conduct
a. Definition: master of ceremonies: a person who acts as host at formal occasions.
b. Example: This concert is emceed by a celebrity.
9) Revitalize (v) - Stimulate, refresh, reassure
a. Definition: To put new strength or power into something.
b. Example: Guys who run very much are revitalized by drinking water.
10) Agenda (n) - Plan, schedule, list
a. Definition: A list of problems or subjects that a government, organization etc is planning to deal with.
b. Example: Korean government created an agenda to develop faster.
11) Confrontation (n) - Conflict, challenge
a. Definition: A situation in which there is a lot of angry disagreement between two people or groups.
b. Example: The company suggest new policy to avoid confrontation with governments.
12) Cajole (v) - Flatter, sweet-talk
a. Definition: To gradually persuade someone to do something by being nice to them, or making promises to them.
b. Example: The company constantly cajoles consumers into buying their products.
13) Bristle (v) - Rage, upset
a. Definition: To behave in a way that shows you are very angry or annoyed.
b. Example: After the guy fought, he bristles about it.
14) Blurt (out) (v) - Call out, reveal
a. Definition: To say something suddenly and without thinking, usually because you are nervous or excited.
b. Example: When Michael was watching the television show, he suddenly blurted out “Unbelievable!”
15) Viable (a) - Reasonable, possible, usage
a. Definition: A viable idea, plan, or method can work successfully.
b. Example: Students make a viable plan to prepare for their mid-term exam.
3 comments:
Hi, Sang woo. Thank you for your comment. You continued to explain the development of Apple company, and I got some information about Apple. I think that Apple computer has a particular company image such as an apple, white, simple, and modern, fortunately you explained this. Furthermore, what I was surprised is that he studied Zen from Chino, Zen master. I didn't know that he was interested in Zen. Anyway, it is true that Asian culture can be adopted in Western buiness. Thank you for your presenting and have a good night ^-^
Hi Sang Woo,
Nice topic .
Good luck with your summary
Sang woo,
I think this is really an interesting topic. It likely talk about the progress of Apple's success. Enven though I heard many people succeed under 30 but I was still suprised when I read you summary about millionair just 24.I am waiting to your next presentation in class so that we can know more about what is going on with Apple company.
Nice summary!
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